Husqvarna Viking Epic 3

Last year Husqvarna Viking reached out to Reactor Media to do a launch video and photos for their new Designer Epic 3 Sewing and Embroidery Machine. The shoot was epic to say the least. This project was divided up into, you guessed it, 3 parts. We had a day in a theater inspired studio, a day at a very cool home, and a third day in a large production studio. We love lage projects that allow us to flex both our photography and cinematography skills.

This was an exciting new product launch for one of their top of the line products. The first task was to create an old school Hollywood vibe with red curtains and a wooden floor. We found the perfect spot at The Cotton Mill Studio in Nashville. We were able to create some really fun and vibrant images of the machine for the product launch. These images were product centric. We specialize in product photography and cinematography for brands. These images and videos were for the social media launch. The brand did a very fun unveiling sequence.

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We created this high energy product focused video for our client.

The second part of the shoot was to take the Designer Epic 3 to a lifestyle environment. We needed to create lifestyle focused product photography to help launch the new machine. We found an amazing home on Avvay that offered us some stunning natural light and a very fun vibe. We were able to get stand alone images of the machine and the machine in use with a model. Seeing a product in use by actual human beings helps to build confidence and trust with the end user. People love seeing other people in marketing materials. 

The third part of the shoot was taking the Designer Epic 3 into the studio and building a theater themed set. For part 3 of the shoot we were able to use Mid Journey to help us conceptualize the shoot. It is pretty remarkable what it came up with. Midjourney did an awesome job with connecting. We can clearly see where it is not perfect with models, and where it could not create a sewing machine for us to use.  We had a red drape, a custom printed background and a floating wooden floor that we installed in the studio. We wanted some really epic images. We shot a combo of photos and video for this project. 

Kris used this opportunity to use Mid Journey 4.5 to crate our mood board. Check out some of the images that he created. One of the interesting things about these two images is the jumbled copyright marks that are at the bottom. It is really interesting that AI comes up with.

Now let’s check out the real thing! The real thing took an entire team of people to pull off. It was a fun and Epic shoot!

This was such a fun shoot. We had a great crew and a really cool lighting setup so I could not resist getting a few fun images of my self and part of the crew.

This was a truly Epic 3 part shoot. We got to help with the initial social media launch as well as create lifestyle imagery that the brand can use for the life of the product. At Reactor Media we love doing photos and videos for brands. We specialize in creating high quality content for lifestyle brands. We can do everything from concepting, producing, and post production.  Click here to see more of our lifestyle photography.

To book your next lifestyle shoot get in touch!

Credits

Client: Husqvarna Viking

Locations: Avvay

Producer: Kris D’Amico

Cinematographer: Kris D’Amico

Photographer: Nick Bumgardner

MUA: Sherita Leslie

Photo Assistant: Daniel Williams

2nd Photo Assistant: George Toma

Digital Tech: Andres Martinez

Associate Producer: Tyler Clark

PA: Nicholas Smith

Models: The Block Agency and AMAX Talent

Model in home setting: Emma Fried and Jessie Jo Johnson

Model in Studio setting: Grace Smith