Husqvarna Viking
Crafting a Visual Brand Story: How We Partnered with Husqvarna Viking for a Standout Campaign
When it comes to commercial lifestyle and product photography in the sewing and craft industry, every stitch or image tells a story. For in-house creative teams and advertising agencies, aligning with a photography production company that understands the nuances of your brand is the difference between a good campaign and a standout one. Our longtime client, Husqvarna Viking, has produced the finest sewing machines for over one hundred years. They recently enlisted us to weave an energetic brand story for their nineteen sales regions; we jumped at the opportunity and created magic with a fantastic team.
Our relationship with the Husqvarna Viking brand spans fifteen years, so we already deeply understood their company culture and what resonates with their customers. This history made it easy to meld the stylized vision of their creative agency, Moosylvania, with the client’s need for product details. Reactor Media specializes in gathering all concept elements, inserting our signature high-quality and consistent lighting, and creating a powerhouse of incredible images.
By combining the technical precision needed for product photography with a vibrant lifestyle approach, we were able to highlight both the sewing machines and the people who use them. The final result? A cohesive, engaging brand story that showcases the products in real-world settings.
By the end of the week, we achieved our goal of creating a cohesive and stylized brand story for Husqvarna Viking, highlighting the products and showcasing the people who use them.
We’re always ready to collaborate with brands and advertising agencies to make brand-defining images that will resonate with their audience.
Scroll down to see all of the awesome images that we created!
The Power of Collaboration: 5 Days of Photography Magic
Over the course of five days, our team worked diligently to produce stunning, high-quality images. We worked with a talented set designer, a dedicated hair and makeup artist, and four different models to capture Husqvarna Viking’s products in a variety of real-world, creative settings. The photoshoot aimed to inspire sewing enthusiasts and professionals alike, showcasing the machines in both action and detail.
Photographer Kris D’Amico led the charge, ensuring every image was perfectly lit and styled to highlight the unique features of each machine. From sewing and embroidery machines to sergers, our goal was to create imagery that would resonate with Husqvarna Viking’s diverse audience, from hobbyists to professional seamstresses.
45 Unique Machines, Countless Stories
One of the most exciting aspects of this project was the sheer variety of machines we photographed. With over 45 different sewing, embroidery, and serger machines to showcase, it was crucial that each product’s unique features were highlighted. Our team worked tirelessly to ensure that every machine was photographed in a way that emphasized its functionality and design, while also placing it in a creative, lifestyle-oriented context. We ha a precise shot list that we crafted by us, the agency and the in-house creative team. We ensured that each detail was captured.
Whether it was capturing the precision of an embroidery machine or the speed and power of a serger, we created a visual story that brought Husqvarna Viking’s products to life in a way that felt authentic and inspiring.
Why Professional Photography Matters in the Sewing and Craft Industry
High-Quality Product Photography for Sewing and Craft Brands
When marketing sewing machines or craft tools, it’s important to do more than just showcase the product you need to tell a story that connects with your audience. With over 45 machines photographed, we balanced lifestyle photography with detailed product shots that highlighted each machine’s key features. This combination of high-quality product photography and authentic lifestyle imagery is what sets Reactor Media apart in the sewing and craft industry. Professional photography brings the machines to life. Many in-house teams are amazing creatives, but simply do not have time for a shoot of this magnitude. That is where our expertise steps in. We can organize and get major photoshoots off the ground.
Collaboration with In-House Creative Teams and Agencies
For this campaign, we worked closely with Moosylvania’s creative directors to ensure that their stylized vision was executed to perfection. Collaboration is at the heart of what we do. Whether working with your in-house creative team or partnering with an external agency, our goal is to merge our photography expertise with your brand’s vision, ensuring every image aligns with your marketing goals.
Bringing Your Sewing and Craft Vision to Life
At Reactor Media, we’re more than just photographers we’re storytellers who understand how to craft a visual narrative that speaks directly to your audience. Whether you’re looking to promote a new product line or refresh your branding, we’re here to help.
The images we created for Husqvarna Viking are a testament to what’s possible when creativity and expertise come together.
Want to see more of our lifestyle photography?
Credits: Photographer/Director:Kris D’Amico, Photographer: Nick Bumgardner, Production Coordinator: Tyler Clark, Agency Assoicate Creative: Director Lexi Chadbourne, Agency Creative Director: Patrick Olds, Production Designer: Jenna Winn, Lighting Director: Daniel Williams.
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